REILAND ANGUS

This site has been initiated to provide current and future clients with up to date information pertaining to not only Reiland Angus Genetics’ new horizons, but also on industry advancement, domestic and global issues that affect all areas of primary production

Reiland Angus Private Treaty Day

 Monday 21st May 2012 at Killimicat Station, Tumut

Selection of Quality Reiland Angus Bulls

Private Treaty Catalogue

Private Treaty Summary

 

 

 

 

 

 

 

Lot 5 F261

REILAND PHILOSOPHY

 

 Established in 1973 By Roland and Eileen Lucas.

• AUTUMN BULL SALE is a late autumn sale so the bulls are effectively in a growth phase and not in “a sale finishing preparation mode”.
• Over 1000 cows joined in the registered and commercial cow herd in 2011/12.
• Ongoing programmes with both AI and ET transfer in both autumn and spring dates
• Base line ≈ Reiland blood females are superior in maternal traits and growth. 90% of Reiland clients sell direct to feed lots and “value add” their genetic investment by retaining heifers and selling old cows.
• Future genetic improvement focuses on going improvement in Eye Muscle (EMA) and marbling (IMF%) while maintaining breed average/positive fat and fertile productive breeding cows that rear outstanding calves year in year out.
• Family based business with excellent young cattle/business minds returning to KILLIMICAT STATION/MORETON PARK via Jessie, Sam and Huw.

Reiland backs what it sells – any issues are amicably/quickly resolved

PRIVATE TREATY DAY – 21st May 2012

SPRING SALE DAY – 7^TH September 2012

CONTACT US – Enquire about year round registered and commercial females for sale High indexing embryo’s available

Many websites merely attempt to sell products that the company wishes to benefit from, however with the benefit of 35 years of registered cattle breeding (est. 1973), the Lucas Family believe the industry relies on more than just cattle alone.

Past knowledge demonstrates that forming strong business and personal relationships based on honesty, knowledge, service and delivering profitable genetics is what successful modern business’ are based upon.

Hopefully you will appreciate the benefit of effective information / knowledge that is imparted through a proactive website medium.

 

Reiland Angus Genetics is proud of our history and excited about the future that is unfolding before us, for the production of high quality, pleasurable beef-eating experiences. Undoubtedly profitability in agriculture is challenged by:

1. Current massive cost : price squeeze on fertiliser, fuel, etc;
2. Coping with variability in seasonal conditions and global financial challenges – can countries pay for our product?
3. Global grain production and price volatility
4. How will carbon tax influence agriculture once agriculture is included?
5. Shrinking labour pool to work within agriculture;
6. The massive government commitment to the whole issue of climate change.

Quality, tender, tasty beef will always be in demand as all “centre of the plate protein” will rise in price regardless of whether it is chicken, pork, lamb or beef.

Reiland Angus Genetics is committed to profitably supplying seedstock to satisfy the quality end of the beef market.

We take pride in developing fertile, productive easy care Angus cattle with superior carcase traits.

The on-going challenging seasonal fortunes certainly highlight the need for constitution in cattle that allows them to survive and perform, in comparison to genotypes that cannot cope with anything less than 4-5 star lodgings. Reiland is proud of its selection criteria that excludes “sissy cows” from entering the herd, despite high performance Estimated Breeding Values (EBVs). From bitter experience, there is little comfort in selling the best empty cows.

Reiland cattle display pleasing muscularity and growth with productive slick hair types that reflect quality and on-going growth potentials. Importantly the herd’s EBV’s for carcase traits continue to improve where our mission is to further enhance these traits, but not to the detriment of “on farm” profit drivers of fertility, constitution , structure and growth. It is our policy to avoid over-zealous single trait selection.
Additive, progressive genetic advancement is certainly being achieved with carefully considered Embryo Transfer (ET), Artificial Insemination (AI) and use of high merit follow-up herd sires.

We recommend your consideration of Reiland Angus Genetics and assure you that no other herd can provide the same standard of quality, after sales service and guaranteed genetic progress at such affordable values .

“Your Brand of Distinction”

“The modern Angus cow is the greatest asset a cattleman can base his livelihood on.

Combined with management and stockman ship, “blue-chip” shares are over rated.”

Roland Lucas philosophy 1995